6:20 Case Studies
Few days after our regular bi-weekly event we sum up the lessons learned from the discussions, suggestions, and tips of participants. Check them out, it might be useful for your business too!
We learned in 6 minutes that...
Years ago Attila had a dream and started blogging, then started a travel business which provides premium services to travelers with a special taste far from the mainstream destinations.
The business is beautifully thriving ever since having a stable income month by month, but they have become just another travel agency.
How to communicate differently, how to reach the right people, what business model to follow to stay on the unique path they have originally planned?
We figured out in 20 minutes that...
1. Be expert in ONE area: Having a business that provides wide range of services (travel, booking, kayak trips etc.) is great, but what if your customers are looking for the BEST travel agency, the BEST booking agency, the BEST kayak tour planner, they might not find you. Think about being the best in one area, or creating multiple businesses from your company.
2. How's your travel agency different from any other travel agencies? Utazom. com is different in a way that they organize travels to many places, other than mainstream holiday destinations. Is there really a need for that?
3. Partner with civil organizations: Many civil agencies are planning these kind of trips and organize trips for those who want to contribute and help in other areas of the world. Partner with them to reach their audience as well!
4. Target multinational companies! Team building activities have a high demand for premium travels and activities organized specially for them. They also have the budget to pay for these programs, so it can be a potential market for you.
5. Have an interactive filter on your website: You could make the service very personalized if customers could filter trips based on excitement, difficulty, temperature, etc. FUN!
6. Do you know what your potential customers read? Ask your customers what they read, where they're looking for information when planning a trip. Use these channels when promoting trips!
7. Re-target your customers! "Already climbed Mount Everest? Here's another mountain for you!" Send follow-up notes for existing customers tailored for their needs.