6:20 Case Studies
Few days after our regular bi-weekly event we sum up the lessons learned from the discussions, suggestions, and tips of participants. Check them out, it might be useful for your business too!
We learned in 6 minutes that...
Inspire is not your usual card game. There are no dragons to fight with, cannot collect coins, roll the dice, or compete. You are a winner if the game changes your mindset on the long term. The rules are simple, just take a card, and start a conversation about the everyday habit illustrated on it. The main idea is that by just talking about it, it's easier to find those weaknesses in your schedule and lifestyle that make it harder to focus or reach your own goals.
Gergő, founder of the game, started the development 2 years ago, and this is the 10th version of it - first one available for purchase. He organizes regular game-nights in different places in Budapest, and just recently started reaching out to more people through the InspireRoom community on Facebook.
His vision is that one day he would enter a random pub in London and would see a group of friends holding an Inspire card over a beer, and talking about those small life-changing habits that make each of their day a happier one.
Gergő brought us several questions at once: which communities would be interested the most in the game, how to step across the borders of Hungary, and how to create a movement.
We figured out in 20 minutes that...
As usual, the audience had 20 minutes to reflect on both the idea and the questions popped by Gergő. The following list sums up the best ideas, suggestions, and comments.
1. Find communities!
We learned in 6 minutes that...
Webuni is another great example of sharing economy, just like Airbnb, Uber, or Yummber. The main idea is that professionals create courses in different topics in form of videos, spreadsheets, documents, etc. and make these available for anyone who is interested. There are free and public courses, as well as paid ones, and private ones - these are used by big companies similarly to an e-learning channel for their employees.
Since Webuni only provides the platform it is equally important to find users on both ends: professionals, who create courses, and students, who will then sign up for these. It seems to be a classical case of chicken and eggs, but in this case we have a strong feeling that professors should drive the demand by producing useful lectures. However, given the fact that the main market is Hungary, convincing anyone to make a long term investment is more challenging than the rest of the world might think. Why was this part easier for Uber and Airbnb? Simply because the product (car or house) is already available, there is no need for any additional effort, unlike in case of knowledge-sharing.
The main question on our very first event was that how could Webuni convince more professionals and improve their willingness to join the platform and start some great courses.
We learned in 20 minutes that...
During the 20 minutes available for comments, questions, and tips the audience made a really good job! Plenty of useful suggestions were shared with Ádám; here is a list of the best ones: