6:20 CHILI NIGHTS - SOLVING BUSINESS CHALLENGES REAL TIME
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6:20 Case Studies

Few days after our regular bi-weekly event we sum up the lessons learned from the discussions, suggestions, and tips of participants. Check them out, it might be useful for your business too!

Case study of a personal development card game - Inspire

13/5/2016

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We learned in 6 minutes that...

Inspire is not your usual card game. There are no dragons to fight with, cannot collect coins, roll the dice, or compete. You are a winner if the game changes your mindset on the long term. The rules are simple, just take a card, and start a conversation about the everyday habit illustrated on it. The main idea is that by just talking about it, it's easier to find those weaknesses in your schedule and lifestyle that make it harder to focus or reach your own goals.

Gergő, founder of the game, started the development 2 years ago, and this is the 10th version of it - first one available for purchase. He organizes regular game-nights in different places in Budapest, and just recently started reaching out to more people through the InspireRoom community on Facebook. 
His vision is that one day he would enter a random pub in London and would see a group of friends holding an Inspire card over a beer, and talking about those small life-changing habits that make each of their day a happier one.

Gergő brought us several questions at once: which communities would be interested the most in the game, how to step across the borders of Hungary, and how to create a movement. 

We figured out in 20 minutes that...

As usual, the audience had 20 minutes to reflect on both the idea and the questions popped by Gergő. The following list sums up the best ideas, suggestions, and comments.

1. Find communities!
  • the venue of 620ChiliNights is actually a cosy cafe with witty logical games, so bring a set of cards and leave it here next time!
  • start sharing it in middle and high schools. It could make a great impact on kids' life whose cognitive intelligence is developed enough to understand the goal of the game. Their habits are still forming, thus a regular and guided conversation is extremely important in that age.
  • the younger generation can be easily involved through the platform they use the most: their mobile phones. Through an app, which does nothing else but randomly drops a card could also make it easier to play in an ad-hoc way, anytime, anywhere.
  • find those college seniors who care about the development and skills of the freshmen. Colleges of advanced studies and student organizations are also good examples of university communities where members take efforts to improve their skills through extra-curricular activities.
  • partner up with HR consulting agencies, coaching and training firms, startup incubators, organization development companies, and MLMs! All these could use the cards as a tool for improving sales, communication, and a wide range of skills.
  • partner up with psychologists, and psychiatrists who hold regular group therapies for people with any kind of behavioral problems. 
2. Go abroad! 
  • partner up with big game publishers; selling the licence could be an easy way to go international.
  • find international game clubs and hubs and send them a demo version for free.
3. Start a movement!
  • do a TED Talk!
  • leave cards on airports with special instructions.
  • partner up with wine shops and attach a card to bottles ordered by a group of friends. It would automatically start up a conversation among them.
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Case study of an online knowledge sharing platform - Webuni

13/5/2016

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We learned in 6 minutes that...

​Webuni is another great example of sharing economy, just like Airbnb, Uber, or Yummber. The main idea is that professionals create courses in different topics in form of videos, spreadsheets, documents, etc. and make these available for anyone who is interested. There are free and public courses, as well as paid ones, and private ones - these are used by big companies similarly to an e-learning channel for their employees.

Since Webuni only provides the platform it is equally important to find users on both ends: professionals, who create courses, and students, who will then sign up for these. It seems to be a classical case of chicken and eggs, but in this case we have a strong feeling that professors should drive the demand by producing useful lectures. However, given the fact that the main market is Hungary, convincing anyone to make a long term investment is more challenging than the rest of the world might think. Why was this part easier for Uber and Airbnb? Simply because the product (car or house) is already available, there is no need for any additional effort, unlike in case of knowledge-sharing.   

The main question on our very first event was that how could Webuni convince more professionals and improve their willingness to join the platform and start some great courses.

We learned in 20 minutes that...

During the 20 minutes available for comments, questions, and tips the audience made a really good job! Plenty of useful suggestions were shared with Ádám; here is a list of the best ones:
  • classmates and students usually trust each other due to same age and situation in life. They would probably spread the word if there was a course online very similar (or exactly the same) to the one learnt in school. There would be no issue if they miss one or two classes in a semester. 
  • ask the users again and again! Why are they paying for a course? What is their motivation? All these information help to better target the customers and help the professionals in creating truly valuable courses. 
  • is the pricing correct? Figure out how much they are willing to pay for a course in general! How? Tell them they receive a prize if their estimation on a new course is close to the actual price. The answer will converge to a value that they think would make sense. 
  • Try pre-promoting a course, even before someone starts working on it. Is it useful? Is there a demand for it? Would people pay for it?
  • Give discount if a student shares a course, or new users sign up with his/her code. 
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